Market Report, "Colour Cosmetics in Norway", published

From: Fast Market Research, Inc.
Published: Wed Aug 20 2014

Colour cosmetics is similar to many other beauty and personal care categories in that it experienced heavy channel drift from traditional beauty specialist retailers and grocery stores towards chemists/pharmacies, internet retailing and duty-free (the latter not covered in Euromonitor International data). The reason for these other channels' popularity with consumers was their reliability, convenience and prices. The beauty specialist retailers as well as distributors to the grocery channel were preoccupied in 2013 with how to take back the shares that were lost to other channels, and they were working hard to solve this problem. Body Shop, Dr Hauschka, IsaDora, La Roche-Posay and Max Factor are examples of well-known and popular cosmetic brands that can be found in different chemists/pharmacies. In grocery stores the players approached the problem by enhancing the product range and giving information about the products. With L'Oreal Paris skin care collection in new and exclusive packaging, L'Oreal Norge hoped to introduce consumers to the exclusive products in the mass market.

Full Report Details at

Competitive Landscape

L'Oreal Norge AS remains the leading company within colour cosmetics in 2013 with its 31% value share. The reason for its position is that this was the category that the company placed most emphasis on in 2013. It launched a range of new products to be sold through grocery stores to help drive growth within the channel. Some products were Garnier Optical Blur, which is a primer that aims to make the skin matte and reduce visible irregularities, and L'Oreal Paris Nude Magic CC Cream which protects against dullness and redness in the skin. L'Oreal also made an important step in the beauty specialist retailer channel by introducing L'Oreal Paris Boutique in Oslo. The store has a variety of cosmetic products in a wide range of colours, and many of the products were only available in this specific outlet.

Industry Prospects

It is expected that the leading companies in colour cosmetics in Norway will invest more funds in innovation during the forecast period, improving their products by including higher quality ingredients which offer additional benefits to the skin such as vitamins, antioxidants and organic ingredients. Many Norwegian consumers are likely to become more demanding in terms of the colour products they are purchasing during the forecast period and this is likely to influence how the leading companies innovate in future.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Norway with research from Euromonitor's team of in-country analysts.

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