Market Report, "Sun Care in Serbia", published

While Serbians are more aware about the negative effects of the sun, there is another important factor to counter that. Having a good tan is much more important than good skin protection. For that reason, much of population uses very basic or no sun protection at all. This is mainly driven by a very long tradition of tanning that is seen as a sign of beauty and prestige. Even more, in recent times, holidays are hardly affordable so being tanned shows economic wellbeing.

Competitive Landscape

Beiersdorf continues to lead sun care with a 41% value market share in 2013. It has maintained its leading position for years. One of the key reasons for its success is its long-established presence in Serbia. Its Nivea line of products is comparatively cheap and has a reputation of offering good-quality products. Its leading brand in sun care is Nivea Sun. This product is very well advertised on television, especially during the summer. Furthermore, the brand is available in most retail chains.

Full Report Details at
- http://www.fastmr.com/prod/860791_sun_care_in_serbia.aspx?afid=301

Industry Prospects

Serbia is facing slow economic recovery, indicating that recession years might be over. This will affect all FMCG categories, including sun care. Another important factor that will affect the category is the increase in health consciousness. More and more health campaigns are expected and as a result better skin care.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Serbia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sun Care in Serbia?
* What are the major brands in Serbia?
* What is the most common sun protection factor?
* How are sales of self-tanners performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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