New market study, "Dairy Packaging in Turkey", has been published

From: Fast Market Research, Inc.
Published: Wed Aug 20 2014

Cheese is set to register 9% retail value and 2% retail volume growth in 2013 in light of the continuing switch from unpackaged to packaged variants. According to trade experts, in retail volume terms, unpackaged hard cheese and soft cheese together is set to represent around 65% of total cheese sales in 2013. Hence, there remains plenty of scope for manufacturers to realise substantial increases in retail sales through packaged cheese.

Competitive Landscape

BIM Birlesik Magazacilik, the leading retailer in discounters in Turkey, is set to continue to lead cheese in 2013 due to the popularity of its private label products. The company's share is expected to increase from 5% in 2008 to 18% in 2013 due to the rapid expansion in the number of its outlets and the affordable pricing of its products.

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Industry Prospects

Cheese is expected to register a 6% CAGR in constant value terms over the forecast period. Growth rates are expected to increase in light of continuous new product developments, increasing investment from leading companies and increases in unit prices of milk.

Drinking Milk Products

In 2013, drinking milk products is set to register positive value growth, which is also likely to be higher than the review period growth of 6%, due to new product developments, particularly in the reduced fat, and organic variants of existing brands and within fresh/pasteurised milk. In addition, the civil protests during June 2013, which took place in several cities around the country, increased milk sales, as people often use a mixture of milk and antacid to alleviate the effects of tear gas.

Competitive Landscape

BIM Birlesik Magazacilik led sales in 2012 and is set to continue to do so in 2013 due to the significantly lower retail prices employed. The company is also the leading private label retailer in Turkey and has a strong distribution network, which helped it take the leading position.

Industry Prospects

Over the forecast period, drinking milk products is expected to register a positive constant value CAGR, which will also be higher than the review period growth. Growth rates are forecast to increase in light of the continuous switch from unpackaged to packaged drinking milk products, the increased popularity of milk among children and rising unit prices.

Yoghurt and Sour Milk Drinks

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