"Oral Care in Canada" now available at Fast Market Research

Focus on oral care as a part of daily routine remains strong in Canada. The high cost of professional dental treatments, as well as the increasing focus on beautiful teeth contributed to demand and value growth of oral care. At the same time, adding value enhanced products to the range of available varieties were among the key strategies by manufacturers of household staples like toothpaste and toothbrushes, both of which already have a universal household penetration in Canada.

Competitive Landscape

Procter & Gamble maintained its leading position with 37% value share in oral care in 2013. This share grew during the review period. The company offers a range of well-known brands like Crest, Scope, Fixodent and Fasteeth. In fact, in tooth whiteners, Crest Whitestrips continued to lead, far ahead of the competition, with a 91% share of retail value sales. Procter & Gamble witnessed an increase in value shares in 2013, compared to the previous year, in part supported by product development, such as Braun Oral-B Professional Series Deep Sweep TRIACTION. The new toothbrush is said to combine the brushing motion of a manual brush with the comprehensive power of advanced triple zone cleaning action to cover more surface area and remove up to 100% more plaque than a regular manual toothbrush. Furthermore, moving with time and responding to the rising mobile consumer, in 2013 Braun Oral-B introduced an oral health care app for smartphones. The company announced that the app provides guidance in brushing sessions for both electric and manual toothbrush users to help them maintain good oral health and a thorough oral care routine as recommended by dentists.

Full Report Details at
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Industry Prospects

Oral care is predicted to grow by a 2% value CAGR at constant 2013 prices over the forecast period to reach C$1.1 billion by 2018. Oral care in Canada is for the most part highly developed and mature, creating a challenging environment for significant volume increases beyond population growth. However, it is still expected to bring opportunities for product development and marketing with emphasis on total oral and health care. The technology could help the consumers avoid more visits to dentists and also bring them a more comfortable oral care experience. Additionally, an ageing demographic, with strong focus on tooth health due to increased need for dental work (bridges, tooth implants and dentures), is likely to create further opportunities for advanced cleaning and maintenance products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Canada with research from Euromonitor's team of in-country analysts.

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