Chile Tourism Report Q4 2014 - New Report Available

The Chile tourism report examines the strong long-term potential currently being offered by the local tourism industry, bolstered by continuing strong levels of government support. BMI cautions that growth in tourist arrivals may moderate slightly from 2014 onwards as tourists to Latin America might choose to travel to Brazil instead, given that it is hosting the football World Cup in 2014 and then the Olympic Games in Rio de Janeiro in 2016.

The report also analyses the growth and risk management strategies being employed by some of the leading players in the Chilean accommodation sector as they seek to maximise the tremendous growth opportunities being offered by the local market at the present time.

Full Report Details at
- http://www.fastmr.com/prod/860658_chile_tourism_report_q4_2014.aspx?afid=301

According to Chile's National Statistics Board (Sernatur) arrivals to Chile totalled 1.7mn in the first five months of the year, representing a 0.5% increase year-on-year (y-o-y). This slow rate of growth reflects a decline of 6.3% in March 2014, due to the earthquakes that occurred in that month. Arrivals growth was also slow in April, at 0.8%, perhaps reflecting the large fire in the major port city of Valparaiso in that month. However, arrivals surged by 8.5% y-o-y in May, representing the highest level of growth so far in 2014. Growth was particularly strong in the southern Los Ríos region, at 135%, indicating the attractiveness of the Patagonian region for tourism. Arrivals in the Atacama region grew by 42.6%, reflecting strong cross-border tourism with Bolivia. We will monitor arrivals data from June and July to assess whether the World Cup in nearby Brazil has adversely affected tourism to Chile in those months.

The central government is increasing funding to the nationwide tourism plan. In June, the Economy Ministry announced USD100mn for the fund for sustainable tourism over 2015-2018, which will be available for all Chile's 15 regions. Previously tourism has been organised on a decentralised, largely regional basis. The announcement was made at the first...

The Chile Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Chile Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Chilean tourism industry.

Key Benefits

* Benchmark BMI's independent tourism industry forecasts for Chile to test other views - a key input for successful budgetary and planning in the Chilean tourism market.

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