Market Report, "Irons in Singapore", published

Irons saw an increase in volume sales in 2013 as the number of households continued to grow in Singapore. More consumers view steam irons as more convenient compared to the traditional dry irons which also encourages more volume sales in 2013 compared to the previous years.

Competitive Landscape

Philips Electronics Singapore continues to lead iron volume sales in 2013. Consumers are familiar with the brand and the wide range of products and prices allow consumers to have more choices within this household brand.

Industry Prospects

Demand for irons will continue to increase in the forecast period, pushing up volume sales which forecasted CAGR volume growth is faster than the review period. Irons will continue to be seen as an essential small appliance in the households in Singapore. Apart from replacement sales, the increase in number of new homes is also expected to push up demand in the forecast period as most consumers are likely to get a new iron when they move into new accommodation.

Full Report Details at
- http://www.fastmr.com/prod/860811_irons_in_singapore.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Singapore?
* What are the major brands in Singapore?
* What is the most common cooking appliances in Singapore?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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