Calming and Sleeping in Saudi Arabia - New Market Study Published

Busy lifestyles and the growing urban population led to rising stress levels in Saudi Arabia. Long working hours, crowded urban areas, longer commutes and a shortfall of housing impacted consumers' health, resulting in insomnia and stress. These contributory factors thereby enabled calming and sleeping to see higher consumer demand in 2013, with current value growth of 15% in Saudi Arabia.

Competitive Landscape

Boehringer Ingelheim Pharma led calming and sleeping with a value share of 13% in 2013. The company enjoys strong brand loyalty and recognition thanks to strong marketing support and high unit prices. Its brand Songha is well-trusted by consumers thanks to its strong reputation for efficacy. Its wide distribution therefore allowed Boehringer Ingelheim Pharma to maintain its lead within calming and sleeping in 2013.

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Industry Prospects

Overall calming and sleeping is expected to see increasing demand in Saudi Arabia over the forecast period. Modern and busy lifestyles, such as long working hours and longer commutes, should contribute to the rising consumption of calming and sleeping products. In addition, stress-related lives, such as joblessness and constant unrest in Middle Eastern countries, are expected to lead Saudis to use more calming and sleeping products. As a result, calming and sleeping is set to post a value CAGR of 10% at constant 2013 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Calming and Sleeping in Saudi Arabia?
* What are the major brands in Saudi Arabia?
* What is the market size of Calming and Sleeping in Saudi Arabia?
* What are the major brands in Saudi Arabia?
* Do herbal/traditional brands like Passiflora or Dormiplant available?

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