Recent Study: Small Kitchen Appliances (Non-Cooking) in Singapore

From: Fast Market Research, Inc.
Published: Fri Aug 22 2014

Small kitchen appliances (non-cooking) saw increase in volume demand in 2013, mainly by kettles which already accounted for 78% of small kitchen appliances (non-cooking) volume sales. The convenience of using kettles to boil water instead of using gas hob encouraged growth as electric kettles. Electric airpots that could boil water and keep it warm were commonly used in Singapore households but more consumers were becoming aware of its high consumption of electricity, and also changed to using electric kettles. This lead to more demand for electric kettles which lead to slight stronger volume growth in 2013 for small kitchen appliances (non-cooking).

Competitive Landscape

Kenwood Appliances was the leading companies in small kitchen appliances (non-cooking) in 2013. The company become leading company after the Kenwood Appliances takeover Braun portfolio in 2013 after De'Longhi SpA (parent company of Kenwood Appliances) obtained the license to manufacture Braun brand from Procter & Gamble.

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Industry Prospects

Small kitchen appliances (non-cooking) volume sales will continue to see buoyant volume growth in the forecast period, largely contributed by the increasing popularity of kettles. As more consumers find kettles convenient compared to using gas hob to boil water (which is also safer for the ageing population and consumes less electricity compared to using electric airpot), they will support the volume sales of kettles. Further, if manufacturers launch more attractive designs of kettles at affordable prices, it will be difficult for consumers to resist getting one for their kitchens. In addition, coupled with the expected increasing number of households, volume CAGR over the forecast period are projected to be faster than review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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