Report Published: "Japan Tourism Report Q4 2014"

From: Fast Market Research, Inc.
Published: Wed Aug 27 2014

BMI expects to see very positive growth in Japan's tourism market throughout the forecast period through to 2018, with a sluggish outbound sector offset by robust growth in terms of the number of annual inbound arrivals. Investment across a range of sectors is likely to receive a substantial boost from Japan's successful bid to host the 2020 Summer Olympics and we expect to see healthy gains across all of our key market indicators moving forward.

The tourism industry has largely recovered from the declines seen in 2011 following the earthquake and the resulting tsunami. The north of the country in particular suffered widespread infrastructure damage and it is expected to take at least another two years for rebuilding to be completed, with over 200,000 people still displaced and many tourist destinations such as the waterfront park in Rikuzentakata destroyed. Of particular concern to many potential visitors was the ongoing nuclear crisis in Fukushima, though the government has stressed that, aside from the immediate areas surrounding the plants, there is no dangerous level of radiation detected in Japan. The government is investigating significant levels of funding to aid the recovery process, and the infrastructure investment that will take place in the run-up to the 2020 Olympic Games will further these efforts. Japan's successful bid for the 2020 games will help to reassure tourists and investors alike that the country offers a safe tourism destination.

Full Report Details at

Japan already benefits from a very well-established tourism base, which swiftly recovered from the drop in visitors experienced in 2011. Arrivals reached 9.5mn in 2013 and are expected to increase by 7.6% in 2014 to reach over 10.3mn. Further healthy growth of around 6% means that by the end of the forecast period to 2018 we expect to see annual arrivals reach a substantial 13.2mn. Japan's tourism market is mostly dominated by its neighbours in the Asia Pacific region, particularly China...

The Japan Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Japan Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Japanese tourism industry.

Key Benefits

* Benchmark BMI's independent tourism industry forecasts for Japan to test other views - a key input for successful budgetary and planning in the Japanese tourism market.

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