Now Available: Surface Care in the Philippines

In 2013, the increasingly improved economy resulting in stronger purchasing power contributed to more sophisticated tastes in surface care products. With the increased opportunities for home-based jobs, an increased emphasis is placed on hygiene in the home. These factors contributed to surface care growing by 3% in volume and 6% in current value terms, ending 2013 with over Ps1 billion in retail sales.

Competitive Landscape

In 2013, Reckitt Benckiser (Philippines) Inc remained the top player in surface care, owing largely to the popularity of its Lysol brand of household antiseptics/disinfectants and multi-purpose cleaners. As of 2013, the company held 25% value share.

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Industry Prospects

With the expected continued improvement in the Philippine economy, surface care will likely continue on an uptrend, with an expected forecast value CAGR of 2% in constant value terms. This continued rise is linked largely to the consumers' increasingly sophisticated preferences in surface care, which translates into a willingness to spend on more specialised products as well as on multinational brands that cost much higher than local brands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Philippines?
* What are the major brands in Philippines?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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