New Market Report: Surface Care in India

The increasing usage of surface cleaners in urban India supported growth in 2013. The rising number of advertising and marketing campaigns educated consumers by creating awareness of the use of surface cleaners, which led to double-digit current value growth of surface care in 2013.

Competitive Landscape

Reckitt Benckiser (India) continued to dominate surface care with a value share of 57% in 2013. The company continued to enjoy a huge portfolio of established brands, including Dettol, Easy-Off, Lizol and Colin, which provided a platform for sustained growth in 2013. The company's long-established presence under its brand Dettol, which enjoyed huge popularity as an affordable household disinfectant, helped to significantly support company sales; however, local players and private label floor cleaners started to eat into the share of established brands such as Dettol in 2013.

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Industry Prospects

Growing awareness of hygiene issues across India will result in surface care products recording increasing penetration across the country. Growing concerns about health-related issues are set to drive sales of surface care products over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in India market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in India?
* What are the major brands in India?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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