New Report Available: Dishwashing in India

From: Fast Market Research, Inc.
Published: Wed Aug 27 2014

The changing lifestyles of urban consumers in relation to the use of high-end crockery and glassware, and also cleanliness, aside from regular cleaning is helping the consumers to shift towards liquid dishwashing products in 2013. There was an increasing number of new product launches from global players in 2013, such as those from Reckitt Benckiser (India) and Max Hypermarket India Pvt. Those entering dishwashing included the launches of Dettol and Auchan, which were targeted at urban consumers.

Competitive Landscape

Hindustan Unilever continued to dominate dishwashing in 2013, which was due to growing sales of its brand Vim in both urban and rural regions. Vim's offerings, including bar soap and liquid drops, continued to enjoy huge popularity as the favoured brand with females and recorded strong growth in 2013 to register a brand value share of 61%. Vim enjoyed tremendous brand equity and continued to be the most notable brand in the category over the review period.

Full Report Details at

Industry Prospects

The development of new cities across India by the state and central government will fuel growth of dishwashing during the forecast period. Furthermore, advertising campaigns and small pack sizes targeting rural customers will also help boost sales of dishwashing products over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in India market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in India?
* What are the major brands in India?
* What is the dishwasher penetration rate in India?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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You may also be interested in these related reports:

- Dishwashing in the US
- Dishwashing in France
- Dishwashing in Latvia
- Dishwashing in Venezuela
- Dishwashing in Canada

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