Report Published: "Sun Care in Chile"

From: Fast Market Research, Inc.
Published: Wed Aug 27 2014

Government, media and company campaigns highlighting the long- and short-term effects on the skin of unprotected sun exposure have created awareness among Chileans regarding the use of sun protection. Even though consumption of sun protection products is highly seasonal, mostly occurring during the last three months of the year, it has slowly started to shift to all year round. This benefits not only the skin of Chilean consumers, but also manufacturers and retailers. The search for better protection for the skin has driven Chileans to buy higher SPF products, even though they are more expensive. This could also explain the interest in dermo-cosmetic sun protection products, which are perceived to be of better quality.

Competitive Landscape

Beiersdorf Chile SA held the leadership in 2013 with a 21% value share. Through its well-known and reputed brands Nivea and Eucerin the company has managed to dominate sun care in Chile, with Nivea targeting the mass segment and Eucerin targeting the premium price platform. The fact that it is only sold through pharmacies and drugstores, and the perception of the brand as being specifically designed to treat and prevent certain medical skin conditions, allows Eucerin to position itself as a professional product.

Full Report Details at

Industry Prospects

Government, media and company campaigns to raise awareness of the short- and long-term effects of sun exposure have worked, and consumption of these products will continue to be more frequent in coming years. Consumers will progressively extend the use of sun protection products throughout the year, and will opt for products with higher SPF values. If manufacturers want to maintain the healthy growth experienced over the last few years of the review period, they will need to continue investing in marketing campaigns.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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You may also be interested in these related reports:

- Sun Care in Estonia
- Sun Care in Norway
- Sun Care in Slovakia
- Sun Care in Israel
- Beauty and Personal Care in New Zealand

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