Report Published: "Polishes in India"

From: Fast Market Research, Inc.
Published: Fri Aug 29 2014

A greater number of regional brands became more popular and ate into the shares of established brands in 2013. Increasing urbanisation helped support growth of polishes in 2013.

Competitive Landscape

Reckitt Benckiser (India) continued to dominate polishes with its leading brands Cherry Blossom and Mansion in 2013. The company registered a value share of 52% due to strong sales and the leadership of a number of different categories within polishes. Furthermore, Reckitt Benckiser (India) continued to be the only significant player in metal polish and shoe polish.

Industry Prospects

Sales of polishes are predicted to grow at a CAGR of 1% at constant 2013 prices over the forecast period, reaching Rs3.7 billion in 2018. The increasing trend towards modern retail outlets, such as supermarkets and hypermarkets, will help sales of polishes during the forecast period. The increasing number of new houses across the major cities of India will also help floor polish and furniture polish to grow during the forecast period.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in India market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in India?
* What are the major brands in India?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

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