"Sanitary Protection in Estonia" Published

From: Fast Market Research, Inc.
Published: Fri Aug 29 2014

As consumers' disposable incomes, and also purchasing power as a result, were growing since the impact of the recession was fading away, sanitary protection value sales saw positive growth in 2013. The growing tendency continued from the previous two years. The value sales growth was a direct result of changing consumer habits as Estonians started to trade up while saving had been the most important trend during the recession.

Competitive Landscape

Procter & Gamble leads value sales with a 30% share of sanitary protection value as it successfully manages the popular Always and Tampax brands which can be considered leaders in sanitary protection. Always held a retail value share of 17% while Tampax had 13%. The leading manufacturer is followed by Johnson & Johnson with a retail value share of nearly 22%. The latter is known for the successful Carefree and o b brands. The third most successful company within sanitary protection was SCA Hygiene Products which holds the Libresse and Tena brands. Procter & Gamble's Always and SCA Hygiene Products' Libresse are competing heavily as they both held equal shares in 2013 with marginal advantage to the latter.

Full Report Details at
- http://www.fastmr.com/prod/871500_sanitary_protection_in_estonia.aspx?afid=301

Industry Prospects

Value and volume sales are expected to see positive growth throughout the forecast period as people have started to trade up and are likely to continue to do so. These changing consumer habits are mostly having a stronger impact on value sales as the per capita volume consumption is expected to increase only marginally because of the maturity of the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Estonia market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sanitary Protection in Estonia?
* What are the major brands in Estonia?
* What are the key new product launches in the sanitary protection market?

Reasons to Get this Report

About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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