Non-Store Retailing in Iran - New Market Report

Iranian non-store retailing remained very immature in 2013 with the basic infrastructures unavailable for the majority of consumers. However, in spite of the official ban on viewing satellite TV, the Iranian urban population uses this media on a very large scale. As a result, home shopping in the form of teleshopping became very popular among the Iranian urban population. Internet retailing, on the other hand, experienced very positive growth rates due to the improved penetration of the internet in the country and improvements in online paying methods.

Competitive Landscape

Middle East Teleshopping was the only significant player in the Iranian market in 2013. The company targeted many consumers with attractive Persian (Farsi) language dubbing on television stations and established an effective selling network, even in smaller cities. Its favourite teleshopping channels were Me-shop and AZ-shop, which can be found on the Hot Bird satellite.

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Industry Prospects

Homeshopping and internet retailing are expected to experience positive growth rates over the forecast period. It is expected that new satellite channels will target Iranian consumers. It is also likely that national TV, which is government-owned, will expand its activities in this area. Internet retailing will become very popular as a result of the high rate of penetration of the internet in Iran. However, two of the main barriers to its further expansion will be the low speed of the internet and the lack of modern payment methods, such as debit and credit cards. Finally, after the shutdown of Oriflame, it is unlikely that another company would start activity in direct sales during the forecast period unless laws regarding direct selling change.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Store Retailing industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Store Retailing industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Store Retailing in Iran market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

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