Report Published: "Retail Tissue in Pakistan"

From: Fast Market Research, Inc.
Published: Fri Aug 29 2014

Due to the widening distribution network of hypermarkets and supermarkets there was a special focus on emerging modern grocery retailers and independent small grocers. The increase in network coverage and marketing on billboards and TV commercials supported the growth of retail tissue in Pakistan 2013. The usage of tissue in the household also increased the confidence of the retailer to give shelf space to retail tissue.

Competitive Landscape

Packages Ltd had a 51% value share in 2013. The company has strong presence in the market due to its brands Rose Petal, Tulip and Double. The oldest one is Rose Petal which is also the most recognised and has a long-standing position for many years in retail tissue. The visibility of the brand was also supported by advertisements on the television along with on the radio and billboards. The brand has a prominent image in the market and the widest distribution network, which helped the company to retain its leadership position.

Full Report Details at

Industry Prospects

The traditional approach of cleaning with water in the toilet is changing as consumers are using both water and toilet paper to dry their hands. Western toilet fittings are more likely to be constructed with the new construction allowing the growth of toilet tissue. The usage of tissue will be increased by such practices both in the household and public. The trend pursued by the people is influenced by Western culture and impacted the upper and middle class urban population of Pakistan although it has yet to penetrate the rural population.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Pakistan?
* What are the major brands in Pakistan?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

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