"Digestive Remedies in Romania" is now available at Fast Market Research

Value growth of digestive remedies, though stable in 2013, was slower than that of OTC as a whole, as it is closer to maturity. Stressful lifestyles mean an increased likelihood of digestive problems, which ensures stable sales of digestive remedies. Medication to alleviate indigestion and stomach-related conditions are most successful when products to deal with constipation are intensely advertised. The low fibre content in the usual diet of Romanians results in a large number of people suffering from problems arising from gastric acid. This explains the higher than average growth in sales of antacids in 2013 (10% in current value terms) and of H2 blockers, sales of which grew by 11%, in current value terms.

Competitive Landscape

Domestic producers have leading positions within digestive remedies in Romania, due to the tradition of using these drugs for self-treating digestive problems and the lower prices of these products in comparison with multinational brands. Biofarm SA led with 14% of value sales 2013, with its three brands Colebil, Triferment and Anghirol (herbal). The second-placed producer was Zentiva SA which held a 9% value share in 2013, present in digestive remedies mainly with its traditional Dicarbocalm brand, which also benefits from a high level of consumer awareness and trust in Romania. Mezym manufactured by Berlin-Chemie AG Romania is also a strong brand and, together with Espumisan, enabled its manufacturer to reach an 8% value share of digestive remedies in 2013.

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Industry Prospects

Digestive remedies in Romania is expected to register a CAGR of 6% (constant 2013 prices) over the forecast period, similar growth as over review period. Health trends are likely to move from alleviation to prevention, which is expected to be more aggressively targeted by manufacturers and advertised more. Thus, dietary supplement products are expected to take share from traditional digestive remedies over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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