Alcoholic Drinks Packaging in Italy - New Market Report

The severe and prolonged economic crisis in Italy continues to negatively impact sales of alcoholic drinks, thereby altering and shifting the packaging landscape and affecting consumption and production patterns. Recent years in Italy have been marked by slowing economic activity, declining disposable incomes, record high unemployment levels and unpopular austerity measures. This situation has affected sales of alcoholic drinks packaging in several ways, including an overall decline in unit sales as well as a modest, but steady shift away from more expensive glass bottles. In response to the difficult economic conditions, consumers have cut back on spending on alcoholic drinks, particularly wine and spirits, which has resulted in an overall decline in unit sales of alcoholic drinks packaging. Sales of glass bottles have been hardest hit, as they are both the largest packaging type as well as the most expensive to manufacture and transport.

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Industry Prospects

A very sluggish economic recovery coupled with serious threats of a return to a recessionary environment in Italy will dampen growth prospects for beverage packaging over the forecast period as consumer demand for alcoholic drinks remains listless. Falling disposable incomes for a large swath of Italians means that consumer demand for alcoholic beverages is not expected to return to pre-crisis levels in the next few years. Under this scenario of slow or negative growth for the overall Italian economy, glass bottles, the overwhelmingly dominant packaging type for alcoholic beverages, and also the most expensive to manufacture and transport, will continue to cede ground to alternative packaging types as brand owners continue to seek to reduce costs and attract increasingly frugal consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Alcoholic Drinks Packaging in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes in units and filled volumes
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

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