Cigarettes in Sweden - New Market Research Report

Due to increasing health awareness, efforts taken by the NGO A Non Smoking Generation, education on how harmful the use of cigarettes is and stricter regulations in the EU, smoking prevalence for the total adult population was just slightly above 13% in 2013 in comparison to over 14% in 2008, which means a decline of more than one percentage point in five years. An interesting fact was that smoking prevalence amongst adult females was higher than males, below 13% for men and above 13% for women in 2013 and slightly above 13% for men and more than 15% for women in 2008, which means that smoking prevalence lost base much faster amongst adult women than man. Another interesting fact is that the situation was the other way around amongst consumers using snus, whereby far more men (21% of the adult male population) used snus than women (3% of adult female population) in 2013.

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Competitive Landscape

Even though the Swedish tobacco industry was not a monopoly in 2013, it is still a very concentrated market. There are three major cigarette players: JTI Sweden, Philip Morris and British American Tobacco Sweden; all of them are subsidiaries of international giants. The combined retail volume share of these players on the cigarette market was 98% in 2013.

Industry Prospects

The main factors what will impact sales of cigarettes over the forecast period will be population growth, consumption inertia, future development of taxation and further strengthening of the tobacco law. Sales of cigarettes declined a lot over the last decade and moderation is expected in this trend over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports, and exports of finished cigarettes
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigarettes in Sweden?
* What are the major brands in Sweden?

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