"Cigarettes in Guatemala" now available at Fast Market Research

Cigarettes in Guatemala continued to develop positively in 2013, with growth in the total number of adult smokers in the country sustaining growth in retail volume sales. High tar, mid-to-low-priced brands such as Tabacalera's Rubios Sabor Original remained the most popular. All of the new products launched in the category during the year were menthol flavoured, with new menthol capsule variants such as Tabacalera's economy positioned L&M Fast Forward proving increasingly popular.

Competitive Landscape

Two multinational-owned companies dominated cigarettes in Guatemala in 2013. Tabacalera, a subsidiary of global giant Philip Morris International, held the leading position with an overall retail volume share of 58%, while British American Tobacco Caribbean & Central America (BAT) ranked second with a 41%. This ranking order was the same across the high, mid and low tar cigarettes categories. Both companies maintain wide portfolios of well known brands and have extensive distribution networks. Their dominance has made it increasingly difficult for smaller new entrants to establish a presence in cigarettes in recent years.

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Industry Prospects

Growth in the total number of adult smokers in Guatemala will continue to underpin the positive development of cigarettes over the forecast period, with retail volume sales expected to grow at a CAGR of 3%. This would be a significant improvement on the flat retail volume sales CAGR recorded during the review period, though it should be noted that the latter was negatively skewed by the impact of the global financial crisis. Growth in cigarettes retail value sales at constant 2013 prices meanwhile is expected to be slightly stronger than during the review period. This will be partly due to growth in demand for higher quality and more sophisticated products, but mainly the result of price increases arising from tax hikes, rising production costs and other inflationary pressures. Price increases will bolster contraband trade, however, and thereby restrict the pace of growth in retail volume sales. Retail volume growth could also be hampered by the adoption of tougher tobacco control legislation as the government moves to meet its FCTC commitments.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.



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