"Away-From-Home Tissue and Hygiene in Estonia" is now available at Fast Market Research

Similarly to the retail market, the AFH tissue and hygiene sales were positively impacted by the improving economic conditions. Furthermore, some of the value growth was also attributed to rising prices; the effects of which were inescapable in the AFH category. AFH toilet paper was the category that performed the best in 2012 as its value sales increased by 7% with values accounting for EUR2 million. A trend that was seen in the retail market, the growing importance of quality, became more important in the AFH market too, as companies started to purchase more high quality and thus slightly pricier, toilet paper.

Competitive Landscape

Metsa Tissue remains the leader of AFH tissue and hygiene in 2013 due to the popularity of its Katrin brand. The latter is well known and trusted as it seen as a product of high quality. SCA Hygiene Products ranked second in AFH tissue and hygiene and was followed by Kimberly-Clark. These three companies have built-up effective business-to-business relations with their clients in Estonia.

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Industry Prospects

AFH tissue and hygiene value sales are expected to grow throughout the forecast period as the stable economic environment is maintaining sales of businesses and industries in Estonia. The Estonian economy is forecast to see positive growth in the coming years which will in turn fuel growth of businesses and the number of employees. As a result, the demand for AFH tissue and hygiene products is increasing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Estonia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Estonia?
* What are the major brands in Estonia?
* What are the most important channels for away-from-home sales?
* What are the different applications for away-from-home wipers?

Reasons to Get this Report

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