Recent Study: Cigarettes in Croatia

From: Fast Market Research, Inc.
Published: Thu Sep 04 2014

Croatia has found itself in a difficult position with negative GDP rates since the beginning of the economic crisis. This has negatively affected unemployment and subsequently disposable income, which in turn has decreased demand for cigarettes. Furthermore, being part of the EU Croatia has obligations to implement excise tax according to guidelines from the EU. This process started in 2012 and in 2013 there was another hike.

Competitive Landscape

The only local cigarette manufacturer is also the category leader: TDR doo has used the situation to its advantage after the declaration of Croatian independence in 1991, when manufacturers from other parts of the former Yugoslavia were wiped off the market. The remaining two local manufacturers were soon acquired by BAT Hrvatska doo and TDR doo, driving the volume share of TDR doo to a staggering 92% at one point; however, in 2013 the company accounted for 58% of volume sales. The company's share decreased since before the beginning of the review period when international players started to penetrate the category incisively.

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Industry Prospects

Taking into consideration recent economic developments, things do not look optimistic for the cigarettes category in Croatia. Reaching the sixth year of recession, the Croatian economy continues to crumble, which mostly reflects in unemployment rates. In such an environment disposable income is decreasing and there is strong consumer pessimism.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports, and exports of finished cigarettes
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigarettes in Croatia?
* What are the major brands in Croatia?
* What is the legislative environment like in Croatia?
* What are the rates of cigarette taxation in Croatia?

About Fast Market Research

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You may also be interested in these related reports:

- Cigarettes in Finland
- Cigarettes in Colombia
- Cigarettes in Chile
- Cigarettes in Portugal
- Cigarettes in Guatemala

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