Nappies/Diapers/Pants in South Korea - New Study Released

From: Fast Market Research, Inc.
Published: Fri Sep 05 2014

Regardless of decreasing birth rate, resulting in marginal negative growth of retail volume, nappies/diapers/pants in South Korea showed positive retail value growth in 2013, at 4%. This trend is largely due to increasing concern for product safety and increasing popularity of premium nappies/diapers/pants amongst consumers.

Competitive Landscape

Yuhan Kimberly Co Ltd led the category, accounting for 69% retail value share in 2013. With the most well-known and reliable nappies/diapers/pants brand in South Korea, Huggies, the company has been in the market-leading position which other players find it hard to challenge. There are three brand variants from the company, Huggies KleenBebe, Huggies Naturemade and Huggies Bosong Bosong.

Industry Prospects

Nappies/diapers/pants in South Korea is expected to record a retail value CAGR of 2% at constant 2013 prices over the forecast period. Even though retail volume CAGR growth is estimated to be marginal during the forecast period, this positive forecast retail value growth is largely due to increasing popularity of premium products amongst consumers. Also, growing popularity of disposable pants, which are more expensive than the tape type, will cause the category to lead the market over the forecast period.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in South Korea?
* What are the major brands in South Korea?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
* Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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