China Food & Drink Report Q4 2014 - New Market Study Published

In China, we forecast private consumption to grow by an average of 8.0% out to 2018, as Beijing tries to re-balance the economy towards consumption and away from investment. Although this will be a very difficult balancing act, given that it could result in a sharp slowdown in overall growth, the Xi Jinping and Li Keqiang administration is somewhat more hawkish than previous leaders and will continue to press ahead with economic rebalancing. Important policies include raising minimum wages, liberalising the financial sector as well as the implementation of safety nets such as unemployment benefits and insurance.

Headline Industry Data

* 2014 food consumption local currency = +9.7%; compound annual growth rate (CAGR) forecast between 2013 and 2018 = +9.4%.
* 2014 beer volume sales = +8.9%; CAGR forecast between 2013 and 2018 = +8.7%.
* 2014 soft drinks volume sales = +7.4%; CAGR forecast between 2013 and 2018 = +6.7%.
* 2014 mass grocery retail sales = +9%; CAGR forecast between 2013 and 2018 = +9%.

Full Report Details at
- http://www.fastmr.com/prod/872572_china_food_drink_report_q4_2014.aspx?afid=301

Key Company Trends

Meat Scandals To Pose Challenges For Foreign Chains : We noted in July 2014 that China's most recent meat scandal would pose a significant challenge to foreign meat processors/manufacturers as they had been generally spared from recent scandals and benefitted from a better reputation than their local counterparts. Yum! Brands will be the most affected by the scandal. We expect the Chinese government to tackle quality and safety standards more systematically, even if this will take years to be implemented fully.EUR450mn.

Beer Near- Term Prospects Better Than Spirits : We reflected in July 2014 on how China's well documented targeting of big ticket spirits as part of a wider crackdown on over-the-top gift giving has had a crippling effect on the sales and share prices of some of the key players in the luxury spirits space. The Chinese premium baiju producer Kweichow Moutai and France's Remy Cointreau (it is a major player in high-end cognac)...

The China Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's China Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in China.

Key Benefits

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