Now Available: Cigars in the US

Cigars is a category with a long history in the US and the stereotypical public image of the cigar tends to be one of premium handmade products smoked by powerful, wealthy and usually older men, often from the Dominican Republic or Cuba, although it has been illegal to import, trade in or possess Cuban cigars in the US since the 1960s. This perception changed somewhat during the 1990s as the cigar fad of that decade attracted women and younger adults alike to try high-quality cigars. In reality, machine-manufactured cigars and cigarillos account for the bulk of the category's volume sales and tend to be purchased by a younger, less affluent demographic who do not possess the same status as the aficionados of premium cigars. Overall, cigar smoking is still far more popular among men than women in the US, although the interest of US women in cigars has continued to increase in recent years.

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Competitive Landscape

Cigars in the US remained quite a consolidated category during 2013 as the four leading companies accounted for 75% of total volume sales in the category. Swisher International maintained its leading position in the category in 2013 with a volume share of 33%, which was due mainly to its strength in machine-manufactured standard and small cigars and cigarillos for mass consumption. Altadis USA was the second leading player in the category in 2013 with a volume share of 24%, followed by John Middleton with a volume share of 10% and Swedish Match North America with 8%.

Industry Prospects

Cigars is expected to increase in volume at a CAGR of 1% over the forecast period, rising to 12.0 billion units in 2018. Cigarillos is expected to be the fastest growing cigars category over the forecast period, increasing in volume at a CAGR of 1%, while cigars excluding cigarillos is expected to increase in volume by 2% over the course of the entire forecast period. Growth in large and standard cigars is also set to be moderate, with large cigars set to increase in volume by 3% over course of the entire period and standard cigars set to increase at a CAGR of 3%. However, handmade cigar manufacturers might find it increasingly difficult to increase unit prices during the forecast period and this may force them to compromise on tobacco quality in order to keep unit prices low. It is thus unlikely that there will be any imminent return to the cigar boom of the late 1990s, with value sales of cigars excluding cigarillos set to increase at a CAGR of only 2% in constant 2013 terms over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in USA with research from Euromonitor's team of in-country analysts.

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