Now Available: World Cigarettes Kenya

From: Fast Market Research, Inc.
Published: Mon Sep 15 2014

World Cigarettes Kenya focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Kenya, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings
Another market dominated by BAT which has built Kenya into an important regional production hub for the company. Overall production was up at 18.5 billion pieces in 2012, with around half exported. The company's leading brand in Kenya is Sportsman which accounted for 57% of the market in 2012. Its premium brand, Dunhill is reported to be making good progress.

Forecasts suggest that sales will rise by 25% over the next 10 years to 7.4 billion pieces but in per capita terms it will advance by only 5.1% to 145 pieces per head.

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