Beauty Industry Vet Introduces Hush Beauty Labs new brand embraces eco-luxe, innovation, humor and s

From: Hush Beauty Labs LLC
Published: Tue Sep 16 2014

Addicted to all things beauty from an early age and an experienced marketer with several brands under her belt over the span of 15 years, Sarah McDaniel has recently launched a carefully curated collection of her own, hush beauty labs.

At 16, Sarah took a job at a Des Moines, IA salon to help fund her beauty obsession. Later, during her studies at Kansas State University, she spent her weekends behind the counter at a local salon to supplement her beauty budget - dusting a lot of shelves and sweeping a lot of hair – all while reading the back of every single bottle in the shop. After completing an internship at Saks Fifth Avenue in New York, Sarah joined the marketing team at Aveda, which had recently been acquired by the Estee Lauder Companies. She worked with what she believes were some of the most passionate people in the beauty business, always balancing the business at hand with a commitment to the environment and global life. Later, at Peter Thomas Roth Clinical Skincare, Sarah worked with a team that was completely dedicated to bringing customers the newest ingredients at the highest level of efficacy in formulas that leveraged the science of skincare. Here, she fell in love with the true science behind skincare, learning about ingredients that deliver the absolute best results.

Although she moved onto other positions within the industry, the commitment and sense of social responsibility stuck with her, as did a passion for seeking out innovative ingredients and formulas. As a relatively new beauty entrepreneur, she calls upon both as she develops new products for hush.

hush beauty labs is a carefully curated collection developed to be both smart and sexy - luxurious formulas are created with proven ingredients and - when possible – including organic and naturally derived ingredients such as coconut oil. According to Sarah, "Here’s the thing. I want to bring a little glam to eco-friendly beauty and maybe find more eco-friendly ways to bring innovative ingredients to market. It’s a balance. I can’t say that the brand is 100% organic or all natural; I can say that I strive to do my best to deliver products that work, that deliver an amazing sensory experience and I will continue to work towards a healthy beauty experience overall."

What other key elements are a focus for hush? Simple – the name, humor, packaging and social consciousness.

The name hush, quite simply, alludes to beauty secrets or solving those little nuances that nobody likes to talk about. "I liked the idea of beauty secrets - and even rituals – women taking the time to pamper and fix what might need fixing!"

Humor is also key. "Listen, you don’t name a massage oil candle ‘on your back’ or talk about those lovely little nuances that creep up as we age without a little humor. I mean, I’m facing down 40 and the reason for the products is to address some of these nuances but also to make the user feel good about herself and hopefully sexy and comfortable in her own skin."

The brand currently supports a select number of social organizations and charities including Dress For Success and has plans to continue to pursue opportunities to get involved in the community, both locally and on a global scale.

Designed to emulate a personality, partly aspirational and partly based on women Sarah has met over the years in the industry, she describes the hush woman, "If I had to describe hush as a person…think of that cool woman at a dinner party, dressed sexy but chic, smart as a whip with a wicked sense of humor."

hush is available at The collection includes secret service ingrown hair serum (recently featured on Good Day LA), on your back massage oil candle, the balm multi-tasking hair and body balm, body by joe firming body scrub and the bar body conditioner. Prices range from $12.00 to $32.00
Company: Hush Beauty Labs LLC
Contact Name: Sarah
Contact Email:

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