Report Published: "Retail Tissue in Taiwan"

From: Fast Market Research, Inc.
Published: Tue Sep 16 2014

Improved economic conditions and higher spending power in 2013 helped to boost value sales after lower performance in 2012. Retail value growth of tissue increased to 3% in 2013, up from 2% in 2012. Consumers had been increasingly price sensitive, seeking more affordable options in view of the poor economic outlook. However, as economic growth picked up in 2013, all categories of retail tissues showed improvement.

Competitive Landscape

Kimberly-Clark Taiwan continued to lead retail tissue with a 40% value share in 2013, witnessing an increase in value share from 2012. The company's lead in retail tissue was sustained through its strong stable of brands, including Kleenex, Klear and Sujay, which have an established presence and span the economy and standard price segments. However, consumers' price sensitivity saw many turning to private label products, in turn challenging the position of Kimberly-Clark Taiwan during 2012, especially in toilet paper and tissues. It continues to feature a wide range of functions including scents, colours and antibacterial properties.

Full Report Details at

Industry Prospects

Retail tissue is expected to register a positive value CAGR of 1% at constant 2013 prices over the forecast period. With many retail tissue products already considered necessities by consumers, the constant value performance is thus unlikely to see a spike in the forecast period. On the other hand, the positive economic conditions expected in the forecast period will likely boost performance of retail tissue categories such as kitchen towels. These products were traditionally considered expensive, although able to effectively help with household chores.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Taiwan?
* What are the major brands in Taiwan?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?

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