"China Consumer Electronics Report Q4 2014" Published

Consumer electronics spending in China is forecast to continue strong growth as vendors make inroads in key categories such as smartphones and PCs to achieve strong volume growth. An additional boost is the package of economic and social reforms announced by the government in late 2013, which should boost consumption , which had been effected to some extent by the cessation of government subsidies in 2013 . We expect the market value will grow by 8.5 % in 2014 and we expect growth momentum will be maintained over the medium term with a CAGR of 7.1 % 2014-2018 . As incomes rise in China , consumers will spend an increasing proportion on consumer electronics devices, a trend which will be amplified by declining prices for tablets, TVs and smartphones .

Headline Expenditure Projections

* Computer hardware sales: USD73.8bn in 2013 to USD80.3bn in 2014, +8.9% in US dollar terms. Tablets continue to be the outperforming device category, but after Microsoft cut OS licensing fees for low-cost notebooks in H114 there could be a shift in the competitive dynamic.
* AV sales: USD42.2bn in 2013 to USD45.0bn in 2014, +6.7% in US dollar terms. Flat-panel TV set sales are expected to continue strong growth with a boost in demand from the FIFA World Cup. Another area of significant potential growth is the games console market following the removal of the 13 year ban on the sale of such devices in China.
* Handset sales: USD80.0bn in 2013 to USD87.2bn in 2014, +9.0% in US dollar terms. As a result of high smartphone penetration and intense competition between vendors we expect handset market value growth will slow considerably in 2014.

Full Report Details at
- http://www.fastmr.com/prod/872574_china_consumer_electronics_report_q4_2014.aspx?afid=301

Key Trends & Developments

Global and local vendors have benefited as the Chinese smartphone market expanded rapidly in 2013, with total sales estimated at 250mn, an increase of 41.4% from 2012. Local vendors including Lenovo, Coolpad, Xiaomi, ZTE and Huawei have capitalised on this expansion through...

The China Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in China.

Business Monitor International (BMI)'s China Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in China.

Key Benefits

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