World Cigarettes Ethiopia: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Sep 19 2014

World Cigarettes Ethiopia focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Ethiopia, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings
Although cigarette sales have more than doubled in the last 22 years, they remain constrained by a large contraband element which currently accounts for around a fifth of overall sales. Per capita consumption is very low at only 62 pieces per head and of a total population of 91.2 million only 2.4 million smoke cigarettes, with affordability and the widespread use of khat (a leaf which is chewed) being the main reasons.

A substantial rise in absolute volumes is forecast for the next 10 years taking cigarette sales up to almost 9 billion pieces. However, per capita intake will remain extremely low at 74 pieces per head.

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