Cigars in Costa Rica: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Oct 06 2014

Due to the lack of a cigar tradition in the country, exclusive Cuban high-end products and locally manufactured alternatives (which are offered at significantly lower prices) are mainly targeted at the large number of tourists who visit the country every year. Cuban tobacco commercialisation has gained relevance following US restrictions on the acquisition of Cuban products, thus making Costa Rica a very attractive destination not only because of its tourist attractions but also its proximity and product availability.

Competitive Landscape

Cruz Canela & Trust GB SA remained the leading player in Cuban cigars in Costa Rica in 2013, accounting for a 33% share of retail volume sales. This distributor benefits from being the exclusive representative of the most recognised and traditional Cuban cigar brands available in the country (which include Cohiba, Montecristo, Romeo y Julieta and Partagás), although the vast amount of Cuban cigar imitations which are commonly found in food/drink/tobacco specialists make it difficult to estimate its real share.

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Industry Prospects

Forecast trends are anticipated to develop in line with the premiumisation of locally-manufactured products, with the most important players looking to reach promising foreign markets such as the US and Europe, while the most sophisticated consumers and distributors will keep looking for tailored products. In the case of Cuban cigars, manufacturers and leading distributors are expected to continue to focus on differentiation, such as store authentication labels, exclusive launches and limited editions, while continuing to add value through high-quality packaging (collectable boxes) and ongoing improvements regarding the origin national warranty seal for cigars and cut tobacco. On the other hand, machine-manufactured cigars could see further dynamism over the forecast period, reaching new consumer groups.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Costa Rica market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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