"Sun Care in Indonesia" Published

Towards 2013, the advancing global warming concern prompted more consumers using sun protection in order to keep their skin healthy and young. Many consumers use sun protection to protect their skin from illnesses such as skin cancer. A number of them also use such products in order to prevent their skin from becoming too dark, as many Indonesians prefer to have a fair complexion. Many young females also believe that sun exposure can lead to freckles. As a result, more consumers started to use sun protection to avoid direct sun exposure. A number of consumers prefer using sun protection rather than skin care and colour cosmetics with incorporated SPF, because the former usually contains a higher SPF, so is more effective in protecting the skin against sunlight.

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Competitive Landscape

In 2013, Nivea Sun from Beiersdorf Indonesia PT, which is very much associated with sun protection in Indonesia, maintained its dominance with 45% value share. Nivea Sun managed to retain its leadership up to 2013, due to frequent coverage of Nivea Sun products on the shelves of supermarkets and hypermarkets as well as modern chemist/pharmacy outlets.

Industry Prospects

The concern regarding global warming and the need to apply sun protection among urban consumers is expected to continue rising over the forecast period. For many urban consumers, especially women, sun protection has become a must because excessive sun exposure sometimes causes skin damage that can progress to a serious stage like skin cancer.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sun Care in Indonesia?
* What are the major brands in Indonesia?
* What is the most common sun protection factor?
* How are sales of self-tanners performing?

Reasons to Get this Report

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