Incontinence in Singapore - New Market Study Published

From: Fast Market Research, Inc.
Published: Thu Oct 09 2014

According to Euromonitor International’s socioeconomic data, the population aged 65+ in Singapore is growing, and increased by 6% in 2013. Singapore is gradually shifting to a more-elderly society with those aged 65+ accounting for 7% of the total population in 2013, and this figure is expected to continue to rise over the forecast period. Such a change in the demographics in Singapore will support healthy growth of incontinence products in the country.

Competitive Landscape

SCA Hygiene (S) continued to lead sales in 2013, recording a retail value share of 59%. This can be attributed to the strong brand presence of Tena and Control Plus, which were the two leading brands in 2013 and are widely available through major health and beauty specialist retailers, supermarkets, hypermarkets and independent retailers.

Full Report Details at

Industry Prospects

Value sales of incontinence products are projected to grow at a constant CAGR of 4% over the forecast period. While the proportion of the population aged over 65 years old is expected to reach 9% in 2018, from 7% in 2013, this moderate growth of the elderly population is expected to be reflected in similar growth of sales of incontinence products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Singapore?
* What are the major brands in Singapore?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

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