Just Published: "Cotton Wool/Buds/Pads in Portugal"

Although cotton wool/buds/pads are considered basic products for all households, the recession has taken its toll on sales. The impact of the recession hit value sales the hardest due to consumer migration to private label and economy brands, while volume growth has also been negative as financially struggling consumers have been left with no choice but to cut down on less essential products. As a consequence, sales declined by 2% in both volume and current value terms in 2013. These declines were both heavier than the respective review period averages.

Competitive Landscape

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Private label dominated cotton wool/buds/pads in 2013 with a 75% value share. In a mature environment with a low level of innovation and technology, consumers are happy with the quality and lower prices of retailers’ private label products.

Industry Prospects

Maturity and a lack of significant innovation, together with the economic crisis, indicate that cotton wool/buds/pads will not witness positive growth over the forecast period. Consumers will continue to sacrifice brand over price, and this will have a significant impact on share. To balance the losses, most manufacturers will turn their focus to the lucrative production of private label products and try to establish contracts with retailers for the production of such products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cotton Wool/Buds/Pads in Portugal?
* What are the major brands in Portugal?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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