"Carbonates in Singapore" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Oct 10 2014

Due to increasing consumer health-consciousness and growing awareness of obesity, consumers became more aware of the high-sugar content of carbonates and the associated dangers. As a result, major players like Coca-Cola looked to expand the distribution of low calorie carbonates and printed product calorie counts on the front of packaging. This trend impacted consumption patterns in carbonates in Singapore in 2013.

Competitive Landscape

Coca-Cola Singapore Beverages Pte Ltd retained the leading position in carbonates in 2013, in accounting for an off-trade value sales share of 60%. This was mainly due to the strong brands offered by the company, including Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Sprite and Fanta, amongst others. Coca-Cola continued to invest in major marketing campaigns, which ensured the company's brands continued to enjoy top-of-mind positioning. For example, the company created the revolutionary 330ml Coca-Cola can that splits into two smaller containers, thereby enabling consumers to conveniently share the product. Limited quantities of this can were made available in Singapore. Furthermore, the 'Share the Happiness' video on YouTube captured the attention of consumers.

Full Report Details at
- http://www.fastmr.com/prod/882195_carbonates_in_singapore.aspx?afid=301

Industry Prospects

Since carbonates are increasingly perceived as unhealthy, due to high sugar content and lack of nutritional value, consumers are likely to switch to healthier soft drinks, such as RTD tea, bottled water and juice, over the forecast period. In response to changing consumer demand, manufacturers are likely to increasingly push low calorie carbonates. As a result of this development, carbonates is expected to see limited total volume sales growth over the forecast period, with a CAGR of 1% predicted.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Carbonates in Singapore?

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Contact Name: Bill Thompson
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