Report Published: "Self-Service Cafeterias in Sweden"

From: Fast Market Research, Inc.
Published: Mon Oct 13 2014

Food served in cafeterias in Sweden is generally viewed as plain in both taste and texture and also being served poorly. Brands like Vapiano and Pinchos are trying to change that view and are also able to gain value shares due to the fact that by offering menus that ooze freshness, that focus on from-scratch cooking and that have several appetising healthy food options. These operators are also able to excel by visually showing the cooking process and provide good value-for-money with an added quality to their food. This is a bonus as Swedes are willing to pay more for their food today if it provides them with better quality and they also have an increased interest in the origins and story of the food, the recipe and the way the food is prepared. Other and more mature operators within self-service cafeterias in Sweden are also trying to introduce this. Rasta Group is for instance continuously renewing its menu with more healthy options; it has a more open kitchen to show more of the cooking process and also decorated its serving area with more salad, fruit and vegetable creations to indicate that there is an increased focus on healthy and fresh food.

Full Report Details at

Competitive Landscape

Rasta Group AB held the highest value share of self-service cafeterias during 2013 at 7% to reach SEK479 million in sales. The company is at this position by spreading its revenues across 22 roadside outlets along the biggest highways in Sweden, and also by being a well-known brand to Swedes and travellers. The company also collaborates with two major burger fast food operators in Burger King and Frasses by having these operators on their premises, which further attracts traffic to its outlets and the business is also able to serve many customers by having a wide menu that covers for various allergies and diets.

Industry Prospects

The competition for self-service cafeterias in city centres and shopping areas will become more intense over the forecast period. However, the competition will not come from other cafeterias; it will instead come from the high quality and ever-changing and widening menu options that fast food restaurants produce. Self-service cafeterias in these areas will have to evolve to meet demands of faster service, take-away options, higher quality, and wider menus. More relaxed and lounge areas might also do wonders for Swedes to have a chance to wind down, work for a while and perhaps choose the venue to have short meetings in.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Self-Service Cafeterias industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Self-Service Cafeterias in the United Kingdom
- Self-Service Cafeterias in Egypt
- Self-Service Cafeterias in the Netherlands
- Self-Service Cafeterias in France
- Self-Service Cafeterias in South Korea

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »