Market Report, "Rtds/High-Strength Premixes in Slovakia", published

RTDs/high-strength premixes was represented on Slovak market by only wine-based RTDs and spirit-based RTDs. This category has a long-standing presence but never developed a strong position. In recent years it started to grow again, but given its small size, growth was small. New product developments were launched on the market, but still the market lacked proper promotion and distinction from other categories, mainly spirits.

Competitive Landscape

Competitive landscape is limited as there are only a few brands available on the market. Top four brands hold over 10% share each and jointly account for 63% of the market. In 2013, Salitos Ice from Salitos Beverages Overseas took over the leading position with 18% volume share. Brand benefits from stronger marketing support, especially at the point of sale compared to its nearest competitors. Second position was taken by Jelzin Life Ice Apfel with 18% volume share. Brand is well-known, but lack of marketing and expansion of availability resulted in its being in second position. Third most popular brand was Primat Mojito with 14% volume share. This brand was launched in 2011 and has the potential to become a market leader. Consumers enjoy the mojito flavour. All major brands on the market are international.

Full Report Details at
- http://www.fastmr.com/prod/887629_rtdshighstrength_premixes_in_slovakia.aspx?afid=301

Industry Prospects

RTDs will expand on Slovak market throughout the forecast period with volume and value CAGRs of 3% each. The average unit price is expected to decline with bigger assortment of products available and newly-launched innovations.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Slovakia?
* What are the major brands in Slovakia?

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