Recent Study: Car Rental in Germany

Car rental in Germany continued to be a category with no notable growth opportunities, hence its flat retail value sales performance in 2012 and 2013 has to be seen as a success rather than a failure. There were no great differences in performance between business and leisure car rental on the one hand and airport and non-airport car rental on the other. Car rental insurance replacement, however, continued to decline and at the end of the review period was only responsible for 8% of total category value sales.

Industry Prospects

Over the forecast period car rental in Germany is expected to post a value CAGR decline of 1% at constant 2013 prices. Category maturity and saturation, in combination with new challenges and competition, for example from car sharing concepts, will hinder a better performance. As far as the competitive environment is concerned, the total number of car rental operators is expected to see a further decline, while company shares are expected to remain fairly stable.

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- http://www.fastmr.com/prod/887845_car_rental_in_germany.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Car Rental in Germany?
* What are the major brands in Germany?
* Is there a shift from airport car rental to non-airport?
* Is leisure car rental outpacing business car rental?
* Is insurance replacement recession-resistant?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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