Sets/Kits in Japan: New research report available at Fast Market Research

Towards the end of the review period, koto consumption had emerged in the Japanese market. Koto consumption is the purchase behaviour where consumers seek value in experiences and storylines through a product they purchase. This koto consumption impacted the habit of giving gifts. Consumers tended to give something that would be more memorable and came to give sets/kits less frequently. In addition, since product samples of beauty and personal care goods are more widely distributed now, consumers have come to take these samples on their trips, which also adversely impacts the consumption of sets/kits. The combined double effect of koto consumption and increased distribution of product samples led the sets/kits category to decline in 2013.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sets/Kits industry in Japan with research from Euromonitor's team of in-country analysts.

Full Report Details at
- http://www.fastmr.com/prod/887724_setskits_in_japan.aspx?afid=301

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sets/Kits industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sets/Kits in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sets/Kits in Japan?
* What are the major brands in Japan?
* Which types of sets/kits are most prevalent?
* How are average prices for sets/kits evolving?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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