Market Report, "Weight Management in the Netherlands", published

From: Fast Market Research, Inc.
Published: Tue Oct 14 2014

Weight management achieved 2% current value growth in 2013, compared to a 9% CAGR over the review period. The category entered a new stage of stagnation after several years of new product launches and innovations that failed to create a long-term momentum for the category. Many Dutch consumers moved away from the products in this category and sought instead to adopt healthier diets and lifestyles. For example, it has become more popular to gain fitness club membership and adopt a more proactive attitude towards weight loss.

Competitive Landscape

Herbalife International Netherlands BV was the largest player in weight management in 2013 with a value share of 34%. The company has recorded a rise in share each year since 2010. Its business model is based on direct selling and its historical knowledge in dietary supplements has been the foundation for its weight management business. Herbalife maintains that the direct selling distribution allows for a more personal interaction with customers and a better assessment of their specific needs. The company has seen an increase in the number of its distributors as a result of the economic slowdown, which pushed some former employees into self-employed opportunities.

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Industry Prospects

The weight management category is expected to record a moderate value sales rise at a 1% CAGR at constant 2013 prices. This will represent a relatively weak performance compared to the review period CAGR of 6%. The obese population is set to rise moderately, in line with total population growth. Therefore, the overall demand for weight management will be slow and consumers will increasingly turn to meal replacement slimming or slimming teas at the expense of other product categories.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Slimming Products industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Slimming Products industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Slimming Products in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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