After a 3.6% increase in the number of births in 2012 in Hungary, the growth turned negative for 2013, resulting in a 3% drop. Government policies resulted in family-orientated regulations and the introduction of increasing bureaucracy related to abortion. During 2011, the number of births was 2.6% lower than in 2010, resulting in a decline in sales of childrenswear, especially toddler wear. The annual changes in the birth-rates do not necessarily translate to clear rises or falls in the category, as in general, parents became used to limiting their spending on baby wear, by buying second-hand products or using hand-me-down clothes from other children in the family.
In a very fragmented category, Tesco's F&F private label held a 25% value share in 2013, followed by Brendon with an 11% share. Tesco has a stronger position in apparel, while Brendon has a wider product range within non-apparel.
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Childrenswear is expected to record a 2% CAGR in volume and a 4% CAGR in value sales at constant 2013 prices over the forecast period. Baby and toddler wear is predicted to increase by a CAGR of 3% in volume and a CAGR of 1% in value sales at constant 2013 prices. Boys' clothing will record CAGRs of 2% over the forecast period in each parameter, while girls' apparel will achieve a CAGR of 3% in value sales at constant 2013 prices compared to a CAGR of 2% in volume terms.
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Hungary with research from Euromonitor's team of in-country analysts.
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The Childrenswear in Hungary market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Childrenswear in Hungary?
* What are the major brands in Hungary?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?
* What % of clothing and footwear sales goes through grocery retailers?
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Recent Study: Childrenswear in Hungary
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