Recent Study: Childrenswear in Hungary

After a 3.6% increase in the number of births in 2012 in Hungary, the growth turned negative for 2013, resulting in a 3% drop. Government policies resulted in family-orientated regulations and the introduction of increasing bureaucracy related to abortion. During 2011, the number of births was 2.6% lower than in 2010, resulting in a decline in sales of childrenswear, especially toddler wear. The annual changes in the birth-rates do not necessarily translate to clear rises or falls in the category, as in general, parents became used to limiting their spending on baby wear, by buying second-hand products or using hand-me-down clothes from other children in the family.

Competitive Landscape

In a very fragmented category, Tesco's F&F private label held a 25% value share in 2013, followed by Brendon with an 11% share. Tesco has a stronger position in apparel, while Brendon has a wider product range within non-apparel.

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Industry Prospects

Childrenswear is expected to record a 2% CAGR in volume and a 4% CAGR in value sales at constant 2013 prices over the forecast period. Baby and toddler wear is predicted to increase by a CAGR of 3% in volume and a CAGR of 1% in value sales at constant 2013 prices. Boys' clothing will record CAGRs of 2% over the forecast period in each parameter, while girls' apparel will achieve a CAGR of 3% in value sales at constant 2013 prices compared to a CAGR of 2% in volume terms.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Childrenswear in Hungary?
* What are the major brands in Hungary?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

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