"Smokeless Tobacco in South Africa" is now available at Fast Market Research

Smokeless tobacco is a very small category in South Africa, with the bulk of sales consisting of dry snuff. Snuff is considered the cheapest means of consuming tobacco and is often used as an integral part of traditional customs. The majority of users are black females who use nasal snuff traditionally. They tend to purchase tobacco leaf (either whole or loose) and make their own snuff. Dry snuff includes the Magnet and Topmill brands. Information from trade sources also indicates that the number of adolescents experimenting with smokeless tobacco is gradually increasing.

Competitive Landscape

Leonard Dingler Pty Ltd, a wholly-owned subsidiary of Philip Morris International, dominated smokeless tobacco in 2013 with a volume share of 86%. Philip Morris International acquired Swedish Match South Africa (Pty) Ltd in September 2009, and this deal included Leonard Dingler, which was a wholly-owned subsidiary of Swedish Match. Its brands include Taxi and Magnet. MLP Distributors ranked second with a 3% share through its Ntsu brand while Swedish Match South Africa (Proprietary) ranked third with 2% through its Barbeton brand.

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Industry Prospects

Smokeless tobacco remains a very small category in South Africa. Snuff accounts for the majority of the category and is used by lower LSM groups as it is the cheapest type of tobacco in the marketplace and is often used for traditional practices, for example by witch doctors.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Smokeless Tobacco in South Africa?
* What are the major brands in South Africa?
* What are the traditional types of smokeless tobacco available in South Africa?
* What is the product awareness of smokeless tobacco in South Africa?

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- Smoking Tobacco in South Africa
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