New Market Research Report: Oral Care in Hong Kong, China

From: Fast Market Research, Inc.
Published: Mon Oct 20 2014

Oral care witnessed a stronger current value growth in 2013 versus 2012. Consumers continued to place more focus on their daily grooming regime to ensure that their image is in a tip-top condition. Therefore, consumers were willing to invest more time in oral care by using optional products such as dental floss and mouthwashes/dental rinses to ensure a more complete oral care process.

Competitive Landscape

Colgate-Palmolive HK Ltd gained slightly in value share to reach close to 51% in 2013, which further consolidated its leadership in oral care. The established presence of the company's Colgate and Darlie brands in oral care managed to sustain consumers' trust in the product quality offered. The player's relentless efforts in new product innovations during the review period also attracted consumers to stay with the brands, especially with the player managing to align these products with evolving consumer needs.

Full Report Details at

Industry Prospects

Oral care is expected to register a positive constant value growth in the forecast period, albeit at a slower pace than over the review period. Mature demand for toothpaste and manual toothbrushes in view of their already high penetration amongst consumers will be the key restraint for oral care performance in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- The Future of the Oral Hygiene Market in Hong Kong to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Oral Hygiene Market in Hong Kong to 2017
- Denture Care Market in Hong Kong: Market Profile to 2017
- Denture Care Market in Hong Kong to 2017
- Beauty and Personal Care in Hong Kong, China

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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