Nappies/Diapers/Pants in the Philippines: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Oct 20 2014

Nappies/diapers/pants grew by 5% in 2013, reaching total value sales of Ps15.1 billion. This can be attributed to the high birth rate in the Philippines, which was recorded at 25 births per 1,000 people in 2013. However, compared with previous years, value sales growth in this category is becoming weaker, which may be attributed to aggressive price-competition and insignificant quality differentiation.

Competitive Landscape

JS Unitrade Merchandise rose to the number-one rank in the nappies/diapers/pants category in 2013, overtaking Procter & Gamble and recording a value share of 28%. JS Unitrade Merchandise's sales went up to Ps4.3 billion from its EQ brand. The brand takes pride in providing quality diapers at an affordable price, which consumers see as excellent value for their money.

Industry Prospects

With a forecast period constant value CAGR of 3%, nappies/diapers/pants is expected to grow at a steady pace. The anticipated decrease in unit price will be offset by the high number of annual births in the country.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Philippines?
* What are the major brands in Philippines?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
* Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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