Recent Study: Cigarettes in South Africa

With the South African economy continuing to slide, the weakening of the rand against the US dollar, rising interest rates and the rising cost of living, the majority of consumers continued to look for ways to save money in 2013. In addition to the growth in illicit cigarette volumes, there was a move towards cheaper variants of legal products. Philip Morris' Marlboro brand was extended to include Marlboro Beyond while JTI's Winston brand saw the addition of Winston Slide. The company also introduced cheaper variants of its Camel brand, with Camel White, Black and Activate benefiting from cheaper Virginia blend tobacco. These variants cost around R10 less than the price of the regular variant.

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Competitive Landscape

British American Tobacco (South Africa), or BATSA, continued to dominate cigarettes in 2013 with a volume share of 84%. JT International South Africa ranked second with a share of 4%, followed by Philip Morris South Africa with a share of 3%. The leading brand by far was BATSA's Peter Stuyvesant with a 41% share, followed by the same company's Dunhill and Rothmans brands with a share of 9% each.

Industry Prospects

South African legal cigarette sales will continue to be threatened by the flood of illegal imports into the country. With rising taxation and inflation, low to middle-income consumers will find the lower cost of illicit cigarettes appealing. Manufacturers have little recourse as the price of cigarettes is heavily regulated, with their only hope lying in the fact that the authorities clamp down on the entry of illicit cigarettes into the country. However, they continue to diversify their cigarette offerings across price segments and tar levels in order to maximise their volume sales and gain category share.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports, and exports of finished cigarettes
* Robust and transparent market research methodology, conducted in-country



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