"Digestive Remedies in Switzerland" Published

From: Fast Market Research, Inc.
Published: Tue Oct 21 2014

Digestive remedies registered a value sales decline for the third consecutive year in 2013. The main reason behind this is the fact that digestive remedies has already reached maturity. In addition, due to the fierce competition within this category, the average unit price of most digestive remedies has remained largely stable during the review period and some subcategories have even seen unit price fall. As a result, it is not surprising that digestive remedies saw a decline in value sales in 2013; indeed, it was a worse performance than the review period average, when a CAGR of 1% was posted.

Competitive Landscape

Janssen-Cilag AG led digestive remedies throughout the review period, including in 2013. Its brand Imodium dominated the category of diarrhoeal remedies, holding a value share of 71% in terms of current value sales in 2013. However, Imodium's share has been declining since 2011. The motion sickness remedy Stugeron also helped the company to maintain its overall lead. Stugeron accounted for a 28% value share in the category.

Full Report Details at
- http://www.fastmr.com/prod/887757_digestive_remedies_in_switzerland.aspx?afid=301

Industry Prospects

Sales of digestive remedies in Switzerland are expected to decrease slightly, at a value CAGR of 1% at constant 2013 prices over the forecast period. This performance is expected to be weaker than that seen in the review period. Sales of digestive remedies are likely to be further impacted by the increasing maturity of the category. There is limited scope for further expansion while the category is already relatively saturated, although companies are likely to struggle to innovate and increase penetration.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in Switzerland?
* What are the major brands in Switzerland?

About Fast Market Research

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You may also be interested in these related reports:

- Digestive Remedies in Japan
- Digestive Remedies in Israel
- Digestive Remedies in Saudi Arabia
- Digestive Remedies in the United Kingdom
- Digestive Remedies in Belgium

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Contact Name: Bill Thompson
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