Just Published: "Rtds/High-Strength Premixes in Azerbaijan"

Towards the end of the review period, RTDs still continued to suffer from a lack of awareness and high unit prices. On the other hand, the growing number of supermarkets and hypermarkets, in line with broadening distribution networks in general, enabled this relatively new category to grow in 2013.

Competitive Landscape

The leading player in RTDs/high-strength premixes in Azerbaijan remained Bacardi & Co Ltd with a 36% share of total volume sales. It was followed by Pernod Ricard Groupe with nearly 23% share, both of which reflected a stable position. Their appeal to customers lies in their balance between the quality of their drinks and their price.

Industry Prospects

Over the forecast period RTDs/high-strength premixes will have limited chances for development due to the toughening pressure coming from beer and wine. Sophisticated women, especially in Baku city, are expected to be the target audience for consumption of these products.

Full Report Details at
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Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Azerbaijan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Azerbaijan?
* What are the major brands in Azerbaijan?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
* How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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