Market Report, "Herbal/Traditional Products in Switzerland", published

Herbal/traditional products enjoyed a positive performance thanks to the favourable perception of these products among Swiss consumers. The trend towards herbal/traditional products is in line with the overall trend towards natural products in Switzerland. Herbal/traditional products profited from the widespread consumer perception that such products are safe and mild, with few or no side effects, especially in comparison with chemical-based medicines and drugs.

Competitive Landscape

With no particular company having a specific focus or established name within herbal/traditional products, the competitive environment within this category in Switzerland is relatively fragmented. In 2013, only one company - the local operator Ricola AG - held a double-digit value share (10%). Ricola is only present in herbal/traditional cough, cold and allergy (hay fever) remedies, specifically through its medicated confectionery. Its medicated confectionery enjoys strong popularity among Swiss consumers and the company runs regular advertising campaigns in support of the brand.

Full Report Details at
- http://www.fastmr.com/prod/887759_herbaltraditional_products_in_switzerland.aspx?afid=301

Industry Prospects

Going into the forecast period, the popularity of herbal/traditional products in Switzerland is expected to increase further, in line with the overall consumer trend of favouring natural products. Overall category value sales are set to increase at a CAGR of 2% at constant 2013 prices, a slightly faster rate than that seen over the review period. Despite caution from medical professionals, Swiss consumers generally feel increasingly confident taking herbal/traditional products for common ailments, rather than resorting to chemical-based products when self-medicating. This is set to support the performance of the category throughout the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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