"Menswear in South Africa" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Oct 22 2014

Men in South Africa became increasingly interested in fashion during the review period, with a growing equation of fashion with status. While men traditionally regarded an interest in fashion as non-masculine, by the end of the review period a fashionable appearance was regarded as a sign of financial and social success. This shift was encouraged by the emergence of a new black high-income group enriched by the government's BEE programme and by widening internet access.

Competitive Landscape

Edcon was the leading player throughout the review period and accounted for almost 12% value share in 2013. This company benefits from offering a wide range of fashionable brands via its department stores and network of apparel specialist retailers. The company's Edgars department stores brand proved particularly successful in 2013, thanks to men increasingly prioritising quality and branding and also thanks to the introduction of a widening range of global brands. The company's lower-priced Jet brand also gained share in the year thanks to offering low prices and thus attracting the growing number of indebted consumers who are unable to further extend their credit. Edcon thus saw the strongest gain in share as a result in 2013 over the previous year, gaining half a percentage point in value share.

Full Report Details at
- http://www.fastmr.com/prod/887672_menswear_in_south_africa.aspx?afid=301

Industry Prospects

Men's fashion is expected to remain a strong driver of sales for men's outerwear in the forecast period. Young South African men are expected to continue to drive fashion trends, taking inspiration from global trends but also incorporating elements of traditional South African design, thus fuelling a strong 5% volume CAGR for "other" men's outerwear. With a median age of just 25-years-old in 2013, South Africa has a young population. As this young population gains widening access to the internet, consumers are expected to become more interested in fashion.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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